Digital Brand Positioning Kit

Description

Digital Brand Positioning Kit

For brand/marketing leads and agencies crafting a differentiated category narrative and reusable voice system.

What you get

• Competitive Landscape Map: axis builder and whitespace finder.
• Archetype Discovery: 12 archetypes, tension statements, do/don’ts.
• Value Proposition Builder: problem → promise → proof → payoff.
• Messaging Pillars: headline/benefit/proof/CTA across the funnel.
• Tone & Voice Guide: syntax, diction, banned words, localization notes.
• Persona & JTBD Cards: scenarios, triggers, anxieties, outcomes.
• Narrative Frameworks: category POV, origin story, manifesto.
• Creative Mood Boards: color systems, typography, image cues.

Outputs

Campaign‑ready copy blocks, landing‑page wire copy, and a sales one‑pager script.