Crisis Communication Playbook

Name: Crisis Communication Playbook
SKU: AMA-003
Availability: InStock

$89.00

Hour‑one readiness with holding statements, escalation flows, media kits, and social moderation macros.

SKU: AMA-003 Categories: Consulting & PR, Digital Products

Description

For PR/Comms leads, Legal, HR, and founders who need consistent, rapid responses during critical events.

First 24 Hours Protocol: timeline, roles, war‑room checklist.
Risk & Impact Matrix: severity × stakeholder exposure, response windows.
Holding Statements: 12 scenarios (data breach, outage, recall, misconduct, more).
Press & Briefing Kits: quotes, FAQs, boilerplates.
Social Moderation Macros: comment triage, tone ladder, escalation.
Internal Comms Flows: employee, customer, partner notices; RACI.
Media & Stakeholder Log: timestamped outreach and commitments.
Post‑Mortem Template: root cause, corrective/preventive actions.

Response time, sentiment shift, share of voice, misinformation containment.

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