Client Acquisition Master Framework

Description

Client Acquisition Master Framework

For consulting firms, boutique agencies, and solo advisors moving from referrals to predictable pipeline.

What you get

• ICP Builder & Account Tiering: fit/intent scoring, TAM/SAM/SOM calc.
• Messaging Matrix: pain → value → proof → CTA across 6 segments.
• Outreach Sequences: email/LinkedIn/call, 21‑day multi‑touch, A/B variants.
• Proposal & Pricing Kit: anchored pricing, ROI calculator, SOW templates.
• Discovery & Demo Playbooks: question trees, mutual action plans.
• Pipeline Tracker: CSV/Sheet import to HubSpot/Pipedrive.
• Negotiation & Objection Trees: counter‑moves and give‑get ledger.

Expected impact

Reply rate +30–50%, SQL rate +20–35%, cycle time ‑15–25%.

Compliance

GDPR/opt‑out language and data‑minimization checklist.